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Pushing Capital · Investor Brief
Service family mix
Pushing Capital operates three service families today, all built on the same Ingest → Orchestrate → Persist → Serve pattern. Revenue distribution is currently lumpy by family because manual delivery — the seed funds specialization and scale-out per family.
Family
Family
Family
Why three families, not pure focus
The same customer often needs more than one. A small-business owner forming an LLC needs business services + finance + sometimes auto (commercial vehicles). PC's value is the unified golden record across families — the customer fills out their info once, every family draws from it. Single-vertical players capture less per customer and rebuild the data layer three times.
Revenue mix by family (to date)
Lifetime revenue tagged by family lives in PC's CRM, not in the bank statements (banks see counterparties, not what service was delivered). An export by family is available on request.
Automotive
Per-family breakdown — on request
Finance / Credit / Lending
Per-family breakdown — on request
Business Services
Per-family breakdown — on request
Headline aggregate available under NDA (see Financials for the monthly P&L).