Team
Two founders + agentic AI workforce
Pushing Capital runs lean by design. Two humans wearing every C-level hat, augmented by named AI agent identities in production.
Co-founder & CEO
Emmanuel Haddad
Formerly founder & CEO of Right Direction Auto, bringing automotive-industry depth to Pushing Capital's first vertical. Runs the company end-to-end with an agentic AI workforce in production — every PC system is built on the same Ingest → Orchestrate → Persist → Serve pattern.
↗ linkedin
Co-founder & CFO / CDO
David Berger
Owns finance, data, and product. Built Pushing Capital's unified data layer — the golden record that customers and subcontractors both rely on — and leads the seed raise.
↗ linkedin
Agentic AI workforce
Production agent identities operate alongside the human founders. Verified by live AlloyDB RBAC profiles + active A2A agents on the production event log. Real, not aspirational.
Charles
concierge / RBAC profile
Operating model
The seed unlocks the gap between "capacity-capped at two founders" and "public launch." 40% of the round goes to hire, 25% to GTM/launch, 20% to break the manual-delivery cap, 10% to consolidate infra, 5% reserve.